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We’ve updated our Terms of Use. You can review the changes here.

Welcome to theLAnd

by theLAnd

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about

Back theLAnd's Kickstarter: www.kickstarter.com/projects/thelandmag/theland-keeping-alternative-media-alive-in-los-angeles

In advance of their third issue, due out this October, L.A.’s premier underground print magazine, theLAnd has assembled "Welcome to the LAnd, a compilation of L.A. artists that defines the eclectic sound of the city circa 2021." Exclusively available to theLAnd’s Kickstarter backers, the anthology includes local street rap legends, G Perico, Rucci, and 03 Greedo, indie rock royalty Greg Dulli (Afghan Whigs), Jennifer Clavin (Bleached, Mika Miko) and Mia Doi Todd, left-of-center indie hip-hop linchpins (Open Mike Eagle, clipping), modern funk maestro Dam-Funk, and beat scene pioneer, Daedalus.

The non-profit magazine was founded in 2019 from the ashes of the LA Weekly by a collective of former staff members, columnists, and contributors. It’s mission aims to sustain, expand upon, and help rebuild the subversive traditions that once flourished in the golden age of alt-weeklies, DIY zines, and niche culture magazines. In an era of out-of-town corporate ownership, it is “by locals and for locals,” and seeks to cover L.A. with nuance, rigor, and the occasional satirical broadside.

Over its three year run, theLAnd has covered everything from the local elections of 2020 to the rent strikes at Mariachi Plaza in Boyle Heights. It has published exposes on the mistreatment and moldy jam scandal at trendy local restaurant Sqirl, to elegiac meditations in search of Pioneer Fried Chicken (a once-mighty regional chain down to its final two locations). theLAnd contains everything from profiles on Grammy-winning astral traveler Flying Lotus to long-form interviews with City of Quartz prophet Mike Davis. It boasts reported features breaking down the homeless sweeps at Echo Park Lake and the havoc wreaked on the largely Latinx vendors who who work there, to celebrations of freeway-sign switching guerilla art public service projects enshrined in L.A. lore.

If most L.A. publications have historically served as a form of civic public relations, theLAnd is founded on the proposition that an El Salvadoran immigrant working at an El Sereno panaderia is as integral to the mosaic of the city as the biggest Hollywood movie star (and probably more so). It aims to exist at the creases of culture: where art, commerce, and politics intersect with race, class, gender and geography. It strives to tell the story of L.A. from the perspective of those low to the ground, the sprawling in-depth narratives that capture the insanity, joy and inherent contradictions of the American cultural capital.

With independent local journalism in a perpetual freefall, the magazine is relying on crowdfunding to support its next issue. The publication needs $30,000 to pay for printing costs for its 15,000 copy run --all of which are available for free at select locations throughout Southern California.

Depending on the amount of the donation, backers will receive custom-made bumper stickers, art prints, copies of the magazine, t-shirts, and guided historical tours around L.A. Perhaps most notable is the Welcome to the LAnd compilation, which will only be pressed in a 200-copy run of CDs, as well as digital downloads. It will never be made available on streaming and solely exist as a rare document of L.A. life and art in 2021. Strange Dreams and grape clouds, Prince covers and generative granular stalactite cenote therapy. Real ones know.

thelandmag.com

Twitter: twitter.com/thelandmagazine
IG: www.instagram.com/thelandmag

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released August 23, 2021

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theLAnd Los Angeles, California

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